Fetch Robotics started in 2014 with four employees. Melonee Wise took the lead as CEO with the goal of bringing robotics to the warehouse and logistics industries. The company wanted to create a model where people and robots could work side by side. With the growth in the e-commerce world and demand for same-day delivery from consumers, the pressure on warehouses to deliver products faster was obvious. In the Spring of 2015, they developed two robots called Fetch and Freight.

Fetch has one arm and was sold to academic and research facilities; fifty have been sold to date worldwide. Fetch is used for data collection and material transportation and is an autonomous mobile robot (AMR.)

Needs of the Logistics Industry

aerial photo of cargo crates

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The need for efficiency and hiring in logistic facilities and warehouses drives Fetch and Freight. There are nearly 600,000 unfilled logistics sector jobs. Warehouses who are forward-thinking are looking to robotics to help with some simple tasks they have and to support their staff. On-demand economy expectations from consumers and continued e-commerce growth require warehouses to move their inventory faster than ever. This is where Fetch's material handling can be of help.

Increasing throughout with automation can be expensive and takes time to set up and deploy. There is also the issue of training staff. Fetch has made it easier for the reconfiguration and set up of material-handling robots as well as their operation. AMRs are great for data collection in warehouses; misplaced or lost inventory can be very expensive.

Not only is the cost of the material a factor but the cost of personnel and freight expedition add to the expense. RFID-enable robots can track inventory in a predictable and fixed method which delivers reliable and consistent inventory data.

Common Fetch Robotics Concerns

aerial photo of pile of enclose trailer

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Because robotics is a new concept for many in the industries, they are sometimes sold to people hesitant to work with them. Warehouses typically use forklifts and people to drive them. With Fetch, that task is no longer needed, and people can be utilized for high-level tasks that require human interaction.

What to Look for When Implementing Fetch Robotics

Warehouses should think about software simplicity and safety when implementing robotics into their businesses.




Results Reported from Fetch Robotics Customers

Customers report they see a return on their investment with Fetch implementations. They are then passing the savings on to their customers. The return on their investment is because of the increase in productivity.

Fetch Robotics Partnering with Others

The use of AMRs in warehouses allow repetitive tasks such as surveying, pick and pack, and delivery to be done.

Why Are Partnerships Important?

Fetch Robotics Robotic Platforms for Research

Freight Mobile Robot Base and Fetch Mobile Manipulator offer researchers a common robotics platform worldwide to share and collaborate research. These platforms were designed to work with the Robot Operating Systems (ROS) for the best common familiarity and usability.

Freight Mobile Robot Base

Fetch Mobile Manipulator

Fetch Robotics Automated Data Collection

Using the Fetch Robotics DataSurvey line of AMRs is more cost-effective, consistent, and precise. It ensures that operations personnel can automate data collection 24/7 and show inventory at any moment in even the most densely packed distribution centers, factories, and warehouses.


Fetch Robotics Automated Material Transport

Material transportation and handling play a large role in the success of logistics. AMRs, or Autonomous Mobile Robots, help with the workflow of corporations. They can move anything from pallets to parts in warehouses, distribution centers, and factories. They can work alongside other material-handling equipment, forklifts, and people.


HMIShelf Robots




Freight500 and Freight1500

FetchCore Cloud Robotics

FetchCore is the cloud robotic software used to deploy, operate, and optimize the entire line of AMRs for data collection and material handling. Monitoring and managing CartConnect and Fetch Robotics across manufacturing environments and multiple warehouses can be accomplished with FetchCore.

How Has Fetch and Freight Evolved the Logistics Industry?

Today, robots are streamlining operations down to the SKU level. Moving inventory in and out of warehouses in less time requires a great deal of efficiency. Warehouse workers are working alongside robots and doing less forklift work and more high-level thinking. Making safe, efficient, and simple-to-use robots help companies with this transformation.


With the way e-commerce has evolved, there are many opportunities for a robotics company like Fetch Robotics to assist businesses with the growing demands they have to keep track of inventory and to move it in and out quickly. Freeing personnel from repetitive tasks with robotics will no doubt improve efficiency and productivity while allowing people to do more high-level tasks that are best done by people. This company is paving the way for a future where humans and robots can work beside one another.

Featured Photo by Markus Spiske on Unsplash

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