The growth of the internet has presented opportunities for businesses to expand their horizons into the global marketplace. But since the global market is filled with millions of enterprises, the competition is incredibly stiff. This raises the need for consistent client follow-ups and communication.

However, regular follow-ups with clients can be very labor- and capital-intensive. Fortunately, there’s a way of doing this without necessarily having to break the bank – and this is by using automated websites.

With an automated online business, you can create new leads to your website, perform automated accounting online, establish a trustworthy relationship with your customers via regular communication, and keep track of prospective clients. The amazing part is that you can do all of this without lifting a finger.

The benefits of website automation are clear, but how do you get there?

How to Make your Website More Effective Through Automation

1. Automate Your Website Testing

automated website testing

Image via ADT Mag

Automated website testing is an important step towards achieving full functionality of a website. The process seeks to streamline and standardize the website framework for configuration variations that materialize during the development stage. This results in consistent website performance, which is advantageous to your business.

The process utilizes different software tools to evaluate a website’s functionality. You can have your website tested by a specialist or learn to do it through online automation testing courses.

2. Use Automated Redirects

Auto-redirects lead your users to specific URLs when they visit your websites. These URLs can be gateways to new products, promotions, or offer pages.  However, the effectiveness of automated redirects depends on your user targeting techniques.

There three types of URL redirects that can help you target the right audience for specific web pages. These include:

  • Geography-based redirects
  • Technology-based redirects
  • Time-based redirects

Here’s an outline of how each type works:

Geography-Based Redirects

These redirects allow you to target specific groups of users based on their geographical locations. You can set it up to group your target audience according to cities, town, states, or even countries.

You can also customize your marketing campaigns and offers to suit the buying behaviors of your consumers from a specific locale. This results in more “good” traffic, which in turn, improves conversion rates.

Location-based redirects are mostly found in international business websites. A good example is La Redoute, where users are allowed to choose between their UK and US websites. On choosing their region, they have redirected accordingly.

Technology-Based Redirects

One of the determinants of the way users view your website is the kind of technology or device they are using. There’s a huge difference in the way a user views a webpage on a smartphone, and the way they see the same site on a desktop. For instance, if you view the desktop version of Facebook on a mobile browser, it may look a bit clunky – some parts may appear on the edges of the screen.

Therefore, you need to use tech-based redirects to lead your users to desktop and mobile versions of your website depending on what they are using. This improves the visual experience of your users and increases the amount of time they spend on your website, which results in higher conversions.

Time-Based Redirects

This type of redirect leads users to different URLs depending on the time a user clicks on a link. They are the most suitable form of redirects for advertising special deals offered for a limited period. When an offer expires, all you need to do is to set up a new redirect, and then add the URL to a new offer.

You can use one or a combination of redirects to give your users a more personalized experience. It all depends on what you intend to achieve.

3. Automate Your Payment Systems

An automated website should have a fully functional, automated payment system. For an efficient automated online trade, your business should be able to accept online payments, which offers great convenience to your consumers.

If there are other measures you can take to improve the business transactions on your specific website, you should adopt them. For instance, in today’s forex trading world, there are automated online trading software tools which enhance the user experience of forex websites by analyzing and executing trades faster and more accurately.

Building an Automated Website

Thanks to the internet, building a fully functional website is now a straightforward process. You don’t need to hire an automated website builder. A simple Google search will present a wide variety of platforms that you can use to build a custom automated website. These platforms have inbuilt automated website tools for designing a customized webpage.

It’s true! You can now click and drag your way to a fully functional website.


Feature image via Inbox Communications

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